Thursday, June 21, 2012

Joe Fresh video - wonderful

If you haven't seen the Joe Fresh video on Harry Bertoia's huge panel sculpture in New York, take a few minutes to watch an uplifting story:
A little background: the 70' screen was installed in 1954 at the bank on 5th Avenue. The glass fronted building allowed passersby to see the sculpture clearly from the exterior, so the piece became somewhat of a New York landmark. When, after a change of ownership, the heavy screen was removed, there was a public outcry. After a lawsuit, blogging protests, and general discontent, the sculpture was returned to the building. This video shows Joe Mimran (founder of Joe Fresh clothing stores) rejoicing in the return of the Bertoia.

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